Monday, 2 March 2009


Another extraction from studentistry, this time drawn to a brief.
In the early ‘80s some sparky marketing men had the idea of bringing out a new British cheese, the first for 200 years, with the made-up name of Lymeswold, and we had to say something about it in an ‘illustration.’
This idea came disturbingly quickly and I assumed it was too obvious. It seemed to fit the brief a little too well, and I was never any good at following briefs, preferring to use them as starting points to wander off on some tangent of my own.
The cheese was taken off the market after less than ten years - because it was shit.

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